Michael Scherer on Revenue

I don’t understand. They make $2.8b cash in breakup fee and made their competitor pony up many billions more for the same piece of property. Not bad for a few months work. What did they lose if share price comes back?

632 likes24 repliesPosted Feb 27, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Invitation shape, so the reader always knows where they are.
Ends on a question, which is the most reliable way to turn readers into repliers.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: personal
Mechanisms: Specificity, Loss aversion
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

Post by Michael Scherer on X