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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Moderna on Marketing · ViralLoop

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Post by Moderna on X

Moderna@moderna_tx

Today we announced that the European Medicines Agency’s (EMA) Committee for Medicinal Products for Human Use (CHMP) has adopted a positive opinion recommending marketing authorization in the European Union for mCOMBRIAX® (mRNA-1083), Moderna’s combination vaccine indicated for

143 likes0 repliesPosted Feb 27, 2026

View the original on X Written by Moderna. Captured Sep 7, 2026.

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27

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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