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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Pacific Gas & Electric on Revenue · ViralLoop

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Post by Pacific Gas & Electric on X

Pacific Gas & Electric@PGE4Me

On March 1, PG&E lowered residential electric rates again — the fifth decrease since January 2024, and the third straight cut since last fall for customers who get both electricity supply and delivery from PG&E. That means electric bills are dropping about $5/month for most

A PG&E advertisement titled "Rate Decrease" with text stating that residential bundled electric rates have decreased 5 times since 2024, lowering rates by 13%. It mentions a typical customer saving around $25 per month compared to two years ago. A note at the bottom specifies that the rates are based on a typical monthly use of 500 kilowatt-hours and do not apply to all customer classes. The background features utility trucks on a street with trees and power lines.

21 likes16 repliesPosted Mar 3, 2026

View the original on X Written by Pacific Gas & Electric. Captured Sep 7, 2026.

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21

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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