Brandon Butch on Lessons

A big takeaway from today's Mac announcements: MacBook Air prices have increased $999 → $1099 MacBook Pro from $1999 → $2199 BUT.. Starting storage has doubled: MBA: 256GB → 512GB M5 Pro MBP: 512GB → 1TB M5 Max MBP: 1TB → 2TB

1.2K likes11 repliesPosted Mar 3, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Turn → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

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