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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Nicola on Lessons · ViralLoop

Post by Nicola on X

Nicola@Nick_Marseil

PC gamers had their chance to show Sony the potential of 3rd party publishing, and they failed. They spent more time bragging on Twitter about how PS has no more exclusives than they did playing them. You were nothing but data for what was always a dumb experiment.

2.1K likes561 repliesPosted Mar 4, 2026

View the original on X Written by Nicola. Captured Sep 4, 2026.

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56

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons Science

Posts built the same way

Let’s sum things up recently with PlayStation - Increased PS5 Prices - Removed over 500 movies/TV shows from PS Store - Still wants to Focus on live service games after a whole generation of failure with them - Closed Bluepoint - Stop Disc Production in Jan 2028 What a joke…

Dear @washingtonpost You have done more damage with this failure than you can possibly imagine and you have managed at one of the most critical moments in our history to fail not only your readers but also this country. It's pathetic and nothing can explain or justify it away.

Zuck out Page out Brin out Thiel out Elon out The most successful tech founders of all time have now exited the failed state of California. You shouldn’t move there for tech. And if you are there, you should leave. The future is the decentralized Internet.

Tomi 🇺🇦🇫🇮🇪🇺

More information about the operation of the Finnish authorities on Christmas Day: Shortly after the cable failure was discovered, Finnish police high readiness unit landed on the Eagle S ship by air and took over the bridge. Crew didn't have time to react this time.

Every time someone asks me what's going on with AI, I give them the safe answer. Because the real one sounds insane. I'm done holding back. I wrote what I wish I could sit down and tell everyone I care about. Send it to someone who needs to read it. t.co

Block, the company behind @CashApp, knew its users were being scammed by fraudsters and failed to protect them. Now, my office and a bipartisan group of AGs secured $45 million from Block. I'll always hold businesses accountable when they prioritize profits over people.

More from Nicola

Asha let me give you a one million dollars feedback right here for free. Want Xbox to move (grow) faster, deepen connection with community (retention) and address player/dev friction? Keep everything Xbox, games, features etc within and ONLY on Xbox. You are very welcome.