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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Sports Business Journal on Hiring · ViralLoop

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Post by Sports Business Journal on X

Sports Business Journal@SBJ

ESPN is hiring six former Washington Post sports reporters for its Investigative, Enterprise and Digital Journalism Unit 💼 Kareem Copeland, Kent Babb, Chuck Culpepper, Robert Klemko, Tom Schad and Ben Strauss will join the company in the coming weeks. t.co

236 likes8 repliesPosted Mar 9, 2026

View the original on X Written by Sports Business Journal. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

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