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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Bryan Onel on Founder · ViralLoop

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Post by Bryan Onel on X

Bryan Onel@BryanOnel86

Yeah this doesn’t surprise me in any way, given the history I have with the founder of Delve. What a bombshell of an article though. There is just so much to unpack.

545 likes20 repliesPosted Mar 19, 2026

View the original on X Written by Bryan Onel. Captured Sep 4, 2026.

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40

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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