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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Matt Stoller on Revenue · ViralLoop

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Post by Matt Stoller on X

Matt Stoller@matthewstoller

The Fifth Circuit says Trump can deport anyone who annoys him but it’s unconstitutional to stop Intuit from cheating its customers. Ladies and gentlemen, the conservative legal movement!

2K likes7 repliesPosted Mar 20, 2026

View the original on X Written by Matt Stoller. Captured Sep 4, 2026.

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50

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic
Mechanisms: Pattern interrupt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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More from Matt Stoller

An AI model no more ‘wants’ to complete its task any more than an assembly line ‘wants’ to move items or a factory ‘wants’ to pollute. Fear-mongering fan fiction is designed to obscure that big AI models are poorly designed products.

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This story will be seen as ‘AI being disruptive’ instead of a payment company well-known for enabling systematic fraud firing its employees to enable more fraud. The slopification of American business.

He says law and accounting will be ‘fully automated’ just like software. He says engineers now spend their time debugging and doing strategic work and architecture. That’s not fully automated! This sales pitch is so transparently dishonest.