Ed Zitron on Revenue

I feel like we should all be a little concerned/outraged that there was allegedly a $1 billion transaction between two parties that just *didn't happen* despite multiple stories (and even a deep dive "about how the deal came together) saying otherwise? Disney saw a stock bump!

2.1K likes22 repliesPosted Mar 24, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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