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The mechanics

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Analysis by ViralLoop — not written by the original author.

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Post by Jonathan Greenberger on X

Jonathan Greenberger@greenbergerj

As the world gets more complex and more volatile, @POLITICO's trusted journalism is essential. I'm honored to lead our global newsroom as we work together to accelerate and expand the agenda-setting and market-moving coverage our audience expects.

182 likes18 repliesPosted Mar 29, 2026

View the original on X Written by Jonathan Greenberger. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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Jonathan Greenberger on Marketing · ViralLoop