Matt 'TK' Taylor on Engineering

Matt 'TK' Taylor@MattieTK

It's my first @Cloudflare blog, and it's a big one. We're rebuilding WordPress as if it were built today. It's end to end TypeScript, works as an Astro plugin, and has secure plugin execution in dynamic workers. It's called EmDash, try it now ⤵️ t.co

396 likes27 repliesPosted Apr 1, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy, corporate
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering

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