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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Smiths Group plc on General · ViralLoop

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Post by Smiths Group plc on X

Smiths Group plc@SmithsGroupplc

We are pleased to have completed the sale of our Interconnect business to Molex for an enterprise value of £1.3bn – a milestone that marks both the close of one chapter and the beginning of an exciting new one for all of us.

4 likes0 repliesPosted Apr 2, 2026

View the original on X Written by Smiths Group plc. Captured Sep 7, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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