Sheel Mohnot on Marketing

Sheel Mohnot@pitdesi

What are the all-time best Streisand effect marketing campaigns? -United sues Skiplagged, teaching millions (incl me!) about hidden city ticketing -Lululemon sues Costco for pants being too similar at 1/10th the price -The Pirate Bay raids (how I learned about them)

270 likes20 repliesPosted Apr 3, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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