Ari Fleischer on Lessons

The NYT should release the names of every editor who read this and did not correct it. They have multiple layers of editors, especially for the print publication. That’s what the NYT would demand when the government makes a bad mistake. They should live up to the same standard.

8.8K likes374 repliesPosted Apr 4, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy
Mechanisms: Vulnerability, Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

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