Ryan Burge 📊 on Growth

Ryan Burge 📊@ryanburge

In April of 2023, I was getting a third of my Substack traffic from Twitter. By August it was 1-2%. A quick Google search reveals that Elons first major algorithm tweak was in the Spring 2023. I saw the impact of that in real time.

495 likes16 repliesPosted Apr 6, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth

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