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Post by Nate Silver on X

Nate Silver@NateSilver538

Even when a newsletter *does* generate a lot of on-platform discussion because I put more work in, the conversion to off-site traffic is very middling. Maybe 2-3% of the readership for a Silver Bulletin article instead of ~1%. At 538, ~15% of our traffic came from Twitter!

314 likes14 repliesPosted Apr 8, 2026

View the original on X Written by Nate Silver. Captured Sep 4, 2026.

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35

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

It's important to me that this Labour goverment improves your life and your community in ways you actually notice. Al has enormous potential to do that. While the Tories stifled growth and innovation, my government will use Al to turbocharge our Plan for Change.

More than 1 million people downloaded Codex App in the first week. 60+% growth in overall Codex user last week! We'll keep Codex available to Free/Go users after this promotion; we may have to reduce limits there but we want everyone to be able to try Codex and start building.

It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

A little secret. About 5% of our production traffic is on the Pi harness, about another 5% is on OpenCode. Reminder you can use your ChatGPT account in a flourishing set of other tools. We’ll continue to make Codex awesome, but you have options.

woah first thing Jensen says on the call: “There’s been a lot of talk about the AI bubble, here’s what we are seeing at Nvidia.” completely addresses the bubble concerns head first and then proceeds to challenge the narrative by explaining Nvidia’s growth

Matthew Prince 🌥

Welp, that happened faster than I predicted. Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet's history. t.co

More from Nate Silver

That isn't really what the tweet you're self-quoting says. It says it's hard to establish the quality signal associated with a link and so each tweet should "stand alone", and also the platform design makes it hard to engage with such tweets. Maybe fix that?

It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

And yes, I have criticisms of pre-Elon Twitter and obviously Bluesky, too. But things tend to get especially broken when you suppress outbound traffic and break links to the rest of the web, as with Twitter now or mid/late-2010s Facebook.

I'll admit to having a dark sense of humor but "Secretary of War Pete Hegseth radically alters American industrial policy because Claude is too woke" is just objectively a hilarious timeline to be in.

This is fair but deep uncertainty and confusion is probably the correct response tbh. Which is not to say there aren't firms out there with a clearer (though not necessarily correct) thesis about AI. But the median market participant doesn't and is going to be very vibes-based.

Nate Silver on Growth · ViralLoop