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Mark Gurman on AI · ViralLoop

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Post by Mark Gurman on X

Mark Gurman@markgurman

Apple picked Ternus because of his age and belief that he could reinvent Apple’s product lineup and compete against AI-savvy competitors. Longtime colleagues describe Ternus as someone willing to make clear calls, in contrast to Cook’s more deliberative, consensus-based approach.

5.2K likes93 repliesPosted Apr 21, 2026

View the original on X Written by Mark Gurman. Captured Sep 4, 2026.

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Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

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Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

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It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Mark Gurman

A more aspirational version championed by Apple’s design team used even more glass, instead of metal, but was scrapped early on. The company encountered problems connecting glass panels together. The design didn’t hold up when Apple had to figure out how to mass-produce it.

In September, Apple is poised to debut its first foldable iPhone, a device that’s expected to cost $2,000-plus. A monthly price of somewhere between $60 and $70 for that phone will seem a lot more palatable.

Also in Power On: Major shortages hit the MacBook Air amid the memory and silicon crunch, with many new orders now not arriving until September. Apple appears to be prioritizing sales now of the entry level MacBook Pro. t.co

Looking ahead, there is ongoing work on a bigger rethink to the Apple Watch, but I wouldn’t expect that to arrive for another year or two. And Apple is still moving toward getting a blood-sugar feature to the market this decade, making good on a project conceived in the Jobs era.

Apple is also planning M5 Pro + M6 Mac mini and M5 Max + M5 Ultra Mac Studio, but their configurations and release timing are fairly tied to the memory shortage. Current models don’t ship for three months.