Simon Willison on AI

Simon Willison@simonw

This is so confusing. Did Anthropic really just drop Claude Code from their $20/month plan? Why would they do that through a pricing page update without making a proper announcement? Plus, $20/month still gets you Cowork, which is just Claude Code wearing a non-threatening hat!

Screenshot of the Claude pricing page - Claude Code is now listed for just Max 5x and Max 20x, but Claude Cowork is also listed for Pro

1.5K likes184 repliesPosted Apr 21, 2026

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Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, punchy
Mechanisms: Specificity
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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