Geoff Keighley on AI

Xbox has announced its new strategy. "The model that got us here won’t be the one that takes us forward." Changes will include: - Reevalution of exclusivity, windows and AI. - Microsoft Gaming back to Xbox - New north star: Daily active players.

15K likes396 repliesPosted Apr 23, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → List
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Post by Geoff Keighley on X