Gergely Orosz on Marketing

Had to do a double take on this: Snap generates $6B of revenue, has 450M+ daily active users, and yet it’s valued at $9B (!!!) When you go down the rabbit hole to understand why this terribly low valuation, you learn very very interesting stuff about Snap+about the ads business

1.6K likes49 repliesPosted Apr 26, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, concrete
Mechanisms: Specificity, Social proof
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Revenue

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