rat king 🐀 on Revenue

it is pretty funny to be like "oh damn the deal we cut sucks, time to sue you" also reminds me of the Square/Starbucks deal from years back, in which square thought it was getting a distribution coup but they negotiated poorly and ended costing them $$$ (no lawsuit there tho!)

166 likes6 repliesPosted May 14, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, blunt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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