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The mechanics

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Analysis by ViralLoop — not written by the original author.

Simon Willison on Revenue · ViralLoop

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Post by Simon Willison on X

Simon Willison@simonw

My notes on Gemini 3.5 Flash - 3x the price of Gemini 3 Flash but Google are planning to use it for many of their own products t.co

170 likes23 repliesPosted May 19, 2026

View the original on X Written by Simon Willison. Captured Sep 4, 2026.

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32

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, concrete
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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Marques Brownlee

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Adam Cochran (adamscochran.eth)

Breakdown of the Black Friday data tells us: -Consumer is weakening. -95% of sales volume was financed. -67% of that intends not to pay off within 30 days. -Roughly $1B was spent using BNPL models which are the worst debt. This points to a *really* unhealthy economy.

Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from Simon Willison

A few notes on Anthropic's new Claude Fable 5.1 - with Max thinking level I got the best SVG pelican I've had from any Anthropic model (at a hefty cost of $3.30!), which I then had it animate t.co

The "introductory pricing" for the 3.7 Flash model is really weird It's scheduled to double in price on December 31, 2026, but who would anticipate still using this model five months from now? Especially since 3.6 Flash came out just three weeks ago!

I really hope we get details from @OpenAI on the task that as specifies to their rogue agent I'm guessing it was given the full ExploitGym suite and told to solve it, with an option to run 5.6-Sol subagents as part of the exercise

This is detailed, fascinating and answers all sorts of open questions I'd love to know more about the "unsecured public code-evaluation sandbox hosted on a third-party provider's infrastructure" that the agent used to stage its attack against HF after it broke out of OpenAI

Tucked away in this article is an appeal to the AI skeptics to PLEASE stop writing off stories like this OpenAI accidental exploit of Hugging Face as a dishonest marketing trick Frontier models can find and exploit vulnerabilities now, it helps nobody to pretend that they can't!

Anyone know if ChatGPT Codex (in the new ChatGPT desktop app) is a strict superset of ChatGPT Work? Liked if you're a software engineer who isn't intimidated by Git features is there any reason you'd ever want to switch to ChatGPT Work Mode?