Sheel Mohnot on Revenue

Sheel Mohnot@pitdesi

Anthropic exp $10.9B Q2 revenue, up from $4.8B in Q1, and $559M of operating profit for the Q. Compute is 56 cents per dollar of revenue, lower than I expected. Q2 projection: $10.9B revenue -$6.1B compute -$2.7B sales & marketing -$1.5B other costs =$559M operating income

370 likes28 repliesPosted May 20, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Context → Context → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: personal, concrete, punchy
Mechanisms: Specificity
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue AI Marketing

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