Justin Wolfers on Revenue

If you only count the progressive taxes the U.S. levies, then the U.S. system is quite progressive. But if you also count regressive taxes (payroll taxes, sales taxes, etc), it's not very progressive.

1K likes103 repliesPosted May 21, 2026

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Viral score

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Why it worked

Addresses the reader directly, so it reads as written for them.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Speaks directly to you
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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