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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jason Blum on Creative · ViralLoop

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Post by Jason Blum on X

Jason Blum@jason_blum

Obsession is the ONLY wide-release horror film on record to grow in its second weekend at this scale — $22.4M, up 30% over opening. This doesn't happen in horror. Grateful to Focus Features, Blumhouse-Atomic Monster, & Divide/Conquer for championing this movie from the start.

7.9K likes193 repliesPosted May 24, 2026

View the original on X Written by Jason Blum. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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