Skip to content

ViralLoop

Your next post already worked.

← Back to the post

Loading the post

Remix this post

SaveShare

Your note

Private to you, and used when you remix this post.

Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Jason Blum on Creative · ViralLoop

← Back to the post

Post by Jason Blum on X

Jason Blum@jason_blum

Obsession is the ONLY wide-release horror film on record to grow in its second weekend at this scale — $22.4M, up 30% over opening. This doesn't happen in horror. Grateful to Focus Features, Blumhouse-Atomic Monster, & Divide/Conquer for championing this movie from the start.

7.9K likes193 repliesPosted May 24, 2026

View the original on X Written by Jason Blum. Captured Sep 4, 2026.

Remix this post

Your note

Private to you, and used when you remix this post.

63

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete
Mechanisms: Specificity
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

(((Charles Fishman))) 💧

The Washington Post laid off its entire award-winning photo staff. Every photographer, fired. The WaPo photo staff has won 5 Pulitzers, including as recently as 2019. With a newsroom that still has 300 journalists, how do you produce a daily report with…no photographers? —>

was at the BAFTA Awards (Im here rn actually). John Davidson had been involuntary ticking before the show started, and throughout. All guests were made aware before the show started and throughout why. I actually think the film “I swear” depicts and educates on this perfectly.

Daniel Howat @ Telluride

If this purchase gets approved, it’s a dark moment in film history. Even with horrendous leadership, WB set numerous box office records this year, and is strolling to a Best Picture win. Netflix removing one of the key studios from theatrical distribution is devastating.

任天堂株式会社

I have asked Avi-san to produce this film with me, and we have now officially started the development of the film with Nintendo itself heavily involved in the production. It will take time until its completion, but I hope you look forward to seeing it. [2] t.co

James Gunn produced this. Not even the head of DC Studios could get this film released by WB after a year of post-production. WB isn't a studio anymore. It's just part of a conglomerate being hacked apart for profits until WBD can sell the whole thing off to Apple or Universal.

Brad Garlinghouse

This mention got dropped on the editing floor but let me also give my effusive thanks to our outside counsel, especially my personal attorney Matt Solomon, for being a true believer in me and our case from the beginning.