Liz Hoffman on Revenue

Reminder that the ability to confidentially file for an IPO was a 2012 rule change meant to ease small companies (revenue < $1b) to the markets. It was later expanded but what are we even doing here

285 likes6 repliesPosted Jun 1, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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