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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Nike on X

It was all going to plan until instincts took over… Rip The Script

Shown as X shows it.Open on X

169K likes3.7K repliesPosted Jun 4, 2026

View the original on X Written by Nike. Captured Sep 7, 2026.

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89

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.

The mechanics

Hook: Opens mid-story
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Nike on General · ViralLoop