Ethan Mollick on Product

I've had access to Fable for a bit. A genuine jump in capability, I could feed it a 15 page design document for a project and it would work for 9+ hours and deliver terrific results. But working with it is weird & weirder is coming Lots of examples: t.co

3.1K likes106 repliesPosted Jun 9, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Turn → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Turn → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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