Dr. Craig Wilkie on Hiring

Dr. Craig Wilkie@ciwilkie

Reporter: are you excited for the World Cup here in Boston? Scotsman who's been drinking since 5am at airport: oh aye, but the flight ran out of beer halfway over the Atlantic. We have higher hopes for your pubs. Reporter: & for your team ... Fan: well let's get to the pub 1st

22K likes40 repliesPosted Jun 12, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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