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Gary Marcus on Revenue · ViralLoop

Post by Gary Marcus on X

Gary Marcus@GaryMarcus

So, um, if I have this right, the world basically just paid for about 75 billion dollars for a tiny slice of an Elon Musk NFT, with a marginally profitable rocket company thrown in. How’s that gonna turn out?

323 likes34 repliesPosted Jun 12, 2026

View the original on X Written by Gary Marcus. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a question, which is the most reliable way to turn readers into repliers.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Invitation
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

Disney has cancelled their deal with OpenAI. They planned to invest $1 billion into the company and let Sora have access to AI generate videos of characters from Disney, Marvel, Pixar and Star Wars. (Source: t.co

We did it. We have a tentative deal. Over the coming days, we'll discuss and vote on it, together, as a democratic union. But today, I want to thank every single WGA member, and every fellow worker who stood with us in solidarity. You made this possible. Thank you. #WGAStrong

Justin Bieber just put on the most profitable Coachella performance in history: $10,000,000 (performance fee) - $1,699 (Macbook Pro) - $239 (Apple Care) - $16 (YouTube Premium) - $10 (Amazon Basic HDMI cable) —————————— $9,998,036 (profit)

Anthropic just pulled Claude Code from the Pro plan. Pro users wanting it need Max now. $100/month minimum. 5x jump. I'm on Max 20x so I'm fine. Flagging for anyone on Pro who's about to find out. No announcement. Just a pricing page edit.

major price cuts today: *80% drop for GPT-5.6 Luna, now $0.20 per million input tokens and $1.20 per million output *20% drop for GPT-5.6 Terra, to $2/$12 *GPT-5.6 Sol gets Fast mode in the API, up to 2.5x the speed for 2x the price, same intelligence

Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

More from Gary Marcus

so do i have this right? the market is up on optimism about Microsoft’s revenue but MSFT’S biggest customer by far is burning billions a month with no obvious way to meet all of its future obligations. pretty hard to see how this is sustainable.

“Open”AI dropped a 249 page paper on new math results but not one page is about how the model works, how the proofs were verified, what role if any humans played, whether any of the proposed proofs had errors, etc. What happened to science?

• At this point SpaceX just looks like CoreWeave with a bigger budget and a satellite company thrown in. • If they were anywhere near AGI they wouldn’t be leasing out so much capacity. • So much for there being a GPU shortage; just make a deal with Uncle Elon.

In vividly explaining how he deceived Musk about his commitment to the nonprofit, without a trace of remorse, OpenAI’s Brockman has done Musk’s counsel quite a service. Brockman’s also been pretty great about illustrating Musk’s contributions to the early years of the company.

The race to shove AI into everything is grossly premature, because the tech fundamentally lack reliability. Meanwhile, the chance that we will get straight answers is probably close to zero. (Altman, for his part, doesn’t seem to care.)

Wow. Elon really doesn’t get it. *his* company is basically a copy of OpenAI and Anthropic, more chatbots trained on internet-scale data with giant clusters. Bezos’s company is different, focused on domain-specific engineering problems. Makes a lot more sense to me, tbh.