Pavel Durov on Lessons

Pavel Durov@durov

Over the past few weeks, we removed hundreds of channels sharing leaked exam materials and related scams in India. We’re also making the “edited” label more visible to prevent backdating scams. Telegram is a force for good. Banning it — even temporarily — is a mistake.

14K likes377 repliesPosted Jun 16, 2026

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Admits a failure or a cost, which buys trust that a polished post cannot.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Mechanisms: Vulnerability, Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

Post by Pavel Durov on X