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The mechanics

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Byrne Hobart on AI · ViralLoop

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Post by Byrne Hobart on X

Byrne Hobart@ByrneHobart

Here's a fun piece from Ed Zitron in late 2024 talking about how implausible OAI's revenue estimates for '25 were (they beat them by over $1bn) and how margins will come down due to reasoning models (his numbers show gross margins improving).

464 likes21 repliesPosted Jun 16, 2026

View the original on X Written by Byrne Hobart. Captured Sep 4, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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