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Why it worked

The mechanics

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Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Boris Cherny on AI · ViralLoop

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Post by Boris Cherny on X

Boris Cherny@bcherny

We're launching Claude Tag today. Tag Claude into Slack and it works in channel with you. It’s proactive, multiplayer, with its own identity and memory. But it’s not just a bot in Slack. Over the last few months, it’s totally changed how we use Claude

4.6K likes292 repliesPosted Jun 23, 2026

View the original on X Written by Boris Cherny. Captured Sep 4, 2026.

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59

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Announcement
Structure: Hook → Turn
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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More from Boris Cherny

Fable 5.1 is our best model yet for coding, data analysis, computer use, design, presentations, Tag, and the hardest long-running agentic work. This model is a pleasure to work with, and I've been using it for everything.

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The UK AISI found Mythos Preview is the first model to solve both their cyber ranges end-to-end. No model had ever solved the AISI’s “Cooling Tower” cyber range before. We're getting it to defenders as fast as we responsibly can. More to come on our Glasswing work soon.

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We've been working on this for a while -- it's impressive (and scary) to see the kinds of security issues it has identified. Rolling out slowly, starting as a research preview for Team and Enterprise customers.