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Why it worked

The mechanics

Hook
Style
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Analysis by ViralLoop — not written by the original author.

Con Edison on General · ViralLoop

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Post by Con Edison on X

Con Edison@ConEdison

We know that being without power in extreme heat is incredibly difficult, and we are doing everything we can to keep you cool and safe. Our crews are working around the clock in challenging conditions, often in underground structures exceeding 120 degrees, to keep your

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17 likes16 repliesPosted Jul 4, 2026

View the original on X Written by Con Edison. Captured Sep 7, 2026.

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20

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

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