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The mechanics

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Lee Hepner on AI · ViralLoop

Post by Lee Hepner on X

Lee Hepner@LeeHepner

No one - not a single person - created an Instagram account with the expectation that their photos would be used to generate AI advertisements. If users had to proactively opt in to this, no one would. Instead, Meta doesn’t even notify you it’s happening.

34K likes35 repliesPosted Jul 10, 2026

View the original on X Written by Lee Hepner. Captured Sep 4, 2026.

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75

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from Lee Hepner

Two things remain true: First, there was never a meaningful way to opt out. The only meaningful consent is requiring opt in. Meta didn’t even provide notice. Second, all of your content is still being used to train Meta AI. And Meta can still do whatever they want with it.

This should make your blood boil. Amazon is using its market power to coerce major retailers to hike prices at Walmart and Target. It is pouring kerosene on an affordability crisis. Forcing price hikes to preserve market share is illegal monopoly maintenance, clear as day.

In 2016, the price of a Netflix Standard w/o Ads plan was $9.99. Following its second increase this year, it will be $19.99. That’s a 100% increase against 39% inflation. 47% of users say they pay too much for streaming services. Netflix’s gross *profit* in 2025 was $21.9B.

Enough with the defeatism. Stop saying Paramount won. Stop saying it now owns CNN. It's very weird to see so many people who have been covering this every day relent to inevitability. This deal will be challenged. Here's California AG Bonta throwing a big flag on the play:

Oh look, the Trump-Vance @FTC suddenly cares about surveillance pricing, a near year after killing Lina Khan’s study of the practice. Cynicism aside, the Instacart expose is exploding for good reason. It’s a morality tale about being scammed, and Instacart is the villain.

What a total farce. This sham settlement violates the first thing we tell every lawmaker: Fixing prices based on public data sets is still price fixing! No ban on auto-accepts. No data disgorgement or monetary penalty. This is lipstick on a pig and terrible for renters.