Olivia Solon on Revenue

Buzzy shopping app Phia, founded by Phoebe Gates, (Bill's daughter) took credit for sales it didn't influence, our testing found. It also replaced other referrers' affiliate codes in violation of stand-down policies. With @acookiecrumbles & @jeffykao t.co

177 likes12 repliesPosted Jul 10, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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