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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Mira Murati on X

Mira Murati@miramurati

A year ago we set out to empower humanity with a focus on multimodal AI, custom models, and open science. We previewed interaction models that collaborate the way people do. Tinker lets anyone train their own open weights models. We published our research on Connectionism.

1.8K likes59 repliesPosted Jul 10, 2026

View the original on X Written by Mira Murati. Captured Sep 4, 2026.

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50

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Drops you into the middle of a story, so the next line feels necessary.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens mid-story
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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More from Mira Murati

Today we share the worldview behind our mission. Human values don't average out. Local knowledge can't be centralized. The good future has many AIs, raised in different places, shaped by the people they serve, disagreeing with each other the way we do. t.co

The current “AI experience” often feels like a conversation that only begins after we stop talking. We have to batch our thoughts. We can’t point at things. We phrase questions like emails. The interface doesn't leave room for us so we adapt to the models.

Mira Murati on AI · ViralLoop