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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Marathon Petroleum on Materials · ViralLoop

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Post by Marathon Petroleum on X

Marathon Petroleum@MarathonPetroCo

ICYMI: Learn how our Salt Lake City refinery recently supported Spectrum Academy Charter School, Utah's first charter school for students with autism, helping raise awareness and funding for its mission. 🔗 t.co #MarathonPetroleum #SaltLakeCity #MPCgives

7 likes0 repliesPosted Jul 10, 2026

View the original on X Written by Marathon Petroleum. Captured Sep 7, 2026.

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1

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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