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Why it worked

The mechanics

Hook
Style
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Analysis by ViralLoop — not written by the original author.

Andreas Kirsch 🇺🇦 on Revenue · ViralLoop

Post by Andreas Kirsch 🇺🇦 on X

Andreas Kirsch 🇺🇦@BlackHC

I work at Google DeepMind. This won't make me popular. But it's all public reporting: 2014: DeepMind reportedly sold to Google on conditions: no military use, independent oversight 2026: a Pentagon contract for "any lawful government purpose" Not one safeguard survived intact

Collage titled "Trust is not Governance — an essay from inside Google DeepMind, written in personal capacity."

A 2014 memorandum, "Conditions of the Acquisition," lists: military applications of DeepMind technology banned; deployment decisions before an independent ethics board (as reported in Mallaby's The Infinity Machine).

Red threads lead to a 2026 U.S. Department of Defense agreement for classified networks reading "any lawful government purpose," with safety settings and filters adjusted at the government's request and no contractor veto (reported terms, The Information, Apr. 2026).

Below: a 2018 AI Principles strip ("no weapons, no surveillance") stamped DROPPED 2025, and a Project Mario 2016–2021 tag stamped ABANDONED.

4.5K likes135 repliesPosted Jul 14, 2026

View the original on X Written by Andreas Kirsch 🇺🇦. Captured Sep 4, 2026.

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Disney has cancelled their deal with OpenAI. They planned to invest $1 billion into the company and let Sora have access to AI generate videos of characters from Disney, Marvel, Pixar and Star Wars. (Source: t.co

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Netflix is deliberately choosing to pay people to create sexualized content for children. Freedom of speech should be respected, but this is PAID speech. Netflix is going out of their way and reaching into their wallet to push this.

More from Andreas Kirsch 🇺🇦

Andreas Kirsch 🇺🇦

I'm speechless at Google signing a deal to use our AI models for classified tasks. Frankly, it is shameful. For HR, I'm not speaking on behalf of Google but in my personal capacity, quoting public information from a well-sourced article of a reputable publication

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

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