Niklas Oestberg on Hiring

After 15 years of incredibly hard work, we’re partnering with Uber in a transaction valuing Delivery Hero at €13bn! 🚀 Very proud of what the team has built, and excited for the future.

410 likes35 repliesPosted Jul 16, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Draws on direct first-hand experience, which earns the right to make the claim.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: energetic, corporate
Mechanisms: Specificity, Social proof, Authority
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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