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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

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Post by Southern Company on X

Southern Company@SouthernCompany

Congratulations to Notah Begay III, recipient of the 2026 Payne Stewart Award presented by Southern Company. We are proud to recognize the four-time @PGATOUR winner and founder of NBIII, a national, award-winning Native-led nonprofit, for his long-standing dedication to the

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12 likes0 repliesPosted Jul 20, 2026

View the original on X Written by Southern Company. Captured Sep 7, 2026.

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6

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

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Southern Company on Founder · ViralLoop