Ed Zitron on Revenue

This is the first time that Google has missed on search revenue since Q4 2023. EPS was also boosted by $6.26 by unrealized gain on securities (SpaveX), actual EPS would be around $2.85, it rocks that these companies do this lol

183 likes5 repliesPosted Jul 22, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue

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