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Why it worked

The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

GSK on Science · ViralLoop

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Post by GSK on X

Yesterday we announced we will be establishing a new flagship R&D centre on the Cambridge Biomedical Campus. This will feature state-of-the-art, tech-enabled labs and infrastructure, providing GSK scientists with access to a world-class ecosystem of biomedical research, patient

19 likes1 repliesPosted Jul 29, 2026

View the original on X Written by GSK. Captured Sep 7, 2026.

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11

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

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