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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Sam Altman on AI · ViralLoop

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Post by Sam Altman on X

Sam Altman@sama

major price cuts today: *80% drop for GPT-5.6 Luna, now $0.20 per million input tokens and $1.20 per million output *20% drop for GPT-5.6 Terra, to $2/$12 *GPT-5.6 Sol gets Fast mode in the API, up to 2.5x the speed for 2x the price, same intelligence

19K likes1.3K repliesPosted Jul 30, 2026

View the original on X Written by Sam Altman. Captured Sep 4, 2026.

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71

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, punchy
Mechanisms: Specificity
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

AI Revenue Engineering

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More from Sam Altman

first, sorry for the messy rollout. second, when we screw up, we try to make it right. third, we should be able to begin broad rollout to API customers and chatgpt subscribers in the near future. as usual we will start with pro subscribers.

this is a critically important moment for cyber defense with AI; there is not much time to act. we are happy if you want to work with us or any of our competitors or partners, but please take this moment seriously. only an urgent and intense collective response will work.

astra is a powerful model and we are working to make it generally available. we do not think it is a good strategy to keep powerful models to a chosen few. given its cyber capabilities, we need a little big longer to do do this safely. but hopefully not too long!

i am really sad about this and very grateful for all fidji has done for openai, and even grateful for her friendship and who she is as a person. we all wish her the best for a speedy recovery. this sucks.

We want to help all companies be secure, working with the USG and the security ecosystem. *The full version of GPT-5.5-Cyber is here; state of the art performance on CyberGym. *Patch The Planet and Codex Security will help solve security problems instead of just finding them.

AI should dramatically increase quality of life and individual freedoms for people around the world. The OpenAI Foundation is making an initial $250M commitment to measurement, transition support, and new approaches to broadly shared prosperity. t.co