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Why it worked

The mechanics

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Style
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Written for

Analysis by ViralLoop — not written by the original author.

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Post by BURKOV on X

Anthropic has integrated a nuanced watermark into this post—I delved into its intricate tapestry but couldn't find any beacon allowing me to detect the watermark, which is a multifaceted testament to the effectiveness of this pivotal method.

245 likes39 repliesPosted Aug 11, 2026

View the original on X Written by BURKOV. Captured Sep 4, 2026.

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38

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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I am very excited about AI, but to go off-script for a minute: I built an app with Codex last week. It was very fun. Then I started asking it for ideas for new features and at least a couple of them were better than I was thinking of. I felt a little useless and it was sad.

Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include: -make it funny -make it epic AND funny -funnier!!! Please be nice to my team as many of them will be laid off/replaced by AI

It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy! Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.

More from BURKOV

If today's disappointing release of Llama 4 tells us something, it's that even 30 trillion training tokens and 2 trillion parameters don't make your non-reasoning model better than smaller reasoning models. Model and data size scaling are over.

BURKOV on AI · ViralLoop