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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Duke Energy on Revenue · ViralLoop

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Post by Duke Energy on X

Duke Energy@DukeEnergy

More than 1,000 additional lineworkers and support personnel are joining crews in Ohio and Kentucky following severe storms. Over the past 24 hours, crews have restored power to more than 171,000 customers and will continue working safely until all customers are restored.

Shown as X shows it.Open on X

29 likes5 repliesPosted Aug 13, 2026

View the original on X Written by Duke Energy. Captured Sep 7, 2026.

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18

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Leads with a number
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

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