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Why it worked

The mechanics

Hook
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Analysis by ViralLoop — not written by the original author.

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Post by Paychex on X

Paychex@Paychex

Driven in part by strong gains in the Education & Health Services sector, #SmallBusiness job growth in Minneapolis experienced the best one-month gain (1.57 percentage points) among U.S. metros in July. Check out the Paychex Small Business Employment Watch for more:

1 likes0 repliesPosted Aug 14, 2026

View the original on X Written by Paychex. Captured Sep 7, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

Paychex on Growth · ViralLoop