Ethan Mollick on Marketing

Either the Singularity is now a marketing term or else Stripe believes we are at a point “in the history of the race beyond which human affairs, as we know them, could not continue"? Kind of makes forward-looking financial statements useless. * Von Neumann’s original phrasing

382 likes41 repliesPosted Aug 20, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Follows a clear Hook → Context → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Opens with a question
Structure: Hook → Context → List
Style: Listed out, so each point can be lifted on its own.
Tone: punchy, corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

Post by Ethan Mollick on X