Susan Zhang on Hiring

so i'm guessing the markets are seeing some diminishing returns wrt scale here? either way, congrats to the ex TPU team for shipping jalapeno! was going to QT the official announcement for engagement bait but alas, ran out of patience.

185 likes10 repliesPosted Aug 25, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a question, so the reader starts answering before they have decided to read.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Opens with a question
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring Build in public

Post by Susan Zhang on X